What we do.

Strong brands are the foundation of business success and ultimately drive overall performance. Oxygen recognises this and helps clients build therapy area recognition and market access through targeted approaches to public affairs in NHS policymaking.  

The constantly evolving landscape of national health technology assessment (HTA) and commercial policy can leave companies struggling to keep pace with the demands of their market access journey. Yet public affairs is often an overlooked component of these critical pathways.

Oxygen brings deep expertise and a distinctive understanding of the policy environment, helping clients navigate complex access challenges through strategic and timely stakeholder engagement that supports optimal patient access to innovative therapies.

By delivering coordinated, impactful advocacy, we help shape the environment for success - supporting clients through early regulatory and reimbursement hurdles, and continuing through HTA evaluations, committee deliberations, and commercial negotiations.

Oxygen’s experience and expertise can help clients understand and influence the political and decision-making environment to align their objectives with the direction of health policy.

At Oxygen we don’t want to simply “move the needle”. We’ve developed an approach to public affairs based on big picture and aspirational thinking, with a vision to save lives and improve quality of life.

We don’t want to just lobby about change. We make change happen.

To achieve successful, rapid policy change, involved parties must approach discussions from a foundation of mutual understanding. Yet this level of alignment is rarely – if ever - established from the outset.

Recognising this, Oxygen has developed a suite of tailored policy education and capability-building services that enhance the expertise of both internal and external stakeholders. By fostering greater understanding and informed engagement, we help our clients build consensus, strengthen advocacy efforts and drive change more effectively.

Thought leadership is a powerful tool for shaping policy, influencing stakeholders and driving meaningful dialogue. Oxygen delivers a range of innovative thought leadership services that help clients establish credibility and lead conversations on the issues that matter most.

From insightful white papers and reports to engaging blogs, webinars and opinion pieces, we develop strategic content that amplifies our clients’ expertise and reaches key policy, healthcare and patient audiences.

Our work has contributed to the progression of national policy debates and system-wide discussions, leveraging strong partnerships with industry bodies, healthcare leaders and patient organisations to maximise impact and influence.

IRIS, our dedicated policy intelligence service, provides clients with a clear view of the evolving health policy landscape, delivering bespoke analysis and strategic insight from Westminster and Whitehall to regional and local NHS systems.

Curated by our senior consultants, our weekly reports and regular In Sight briefings distil the developments that matter most, equipping clients with the intelligence they need to anticipate change, identify opportunities, and make informed decisions with confidence.