There has been a global paradigm shift in healthcare systems, where the key drivers are cost containment and an increase in public demand for new treatments. Advances in new technologies are producing unsustainable demands on increasingly restricted health service budgets. The focus of policy makers has moved to a greater integration of polices and services, more managed access of new products and an expectation of maximising the cost effective use of resources.
Oxygen is ideally placed to act as the central point of contact between clients and health policy stakeholders. We use an approach based on years of experience in optimising market access by integrating public affairs and external relations. Our knowledge of therapy areas is broad, but we have developed a specialist approach in primary care, oncology and rare diseases. Our experience cascades down from European regional level, to national policy makers and local healthcare customers.
Oxygen offers cut-through to provide healthcare policy services that can achieve long-term sustainable goals.